The investment newsletter the Motley Fool has an insightful posting on what promises to be a major theme of 2007: big investors speculating and bidding on newspapers. The Fool speculates that many of these big investors are driven by vanity. They are old, goes the argument, they read newspapers, so they assume everyone else does too.
The Motley Fool makes the point that the peak of newspaper readership was in 1950, that the number of newspapers in the U.S.A. has fallen by 50 percent int he last 100 years, and that the actual decline began in the Kennedy era. It talks of ‘cohorts’ or age-groups of people who read newspapers. The cohort who reads newspapers, the fool has concluded, settles at about age 56.
At the same time, Ganesha’s Scribe stumbled across a great website on the media transformation by Tim Porter, a former journalist and editor, called ‘First Draft.’ It includes a quality manifesto with useful, life and job saving ideas.
Elsewhere, veteran Blogger Rebecca Blood has written a blogger’s handbook included a section on what might seem to be an oxymoron: Blogger’s ethics.